Emma Stewart Rigby - Posts

 

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Skittles Twitters the Web 2.0 Rainbow

May 14 2009, 00:08 Posted in Y-Society | 3 comments , 84 views
Tags: social media, social media marketing, twitter, buzz, skittles, siteless website, mars inc, skittles.com, marketing campaign sustainability, genuinely user driven marketing

I was browsing the net this evening on the hunt for examples of enterprise that embraces social media and Web 2.0, when I happened across a story about Mars Inc's Skittles. 

This social media friendly brand turned their own website skittles.com into a hot link through to a Twitter search results page. They weren't the first to ditch their website in this way, Modernista, an advertising agency were the first advocates of the sit...

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The future: Web 3.0 and Semantic Web

May 14 2009, 00:04 Posted in Y-Society | 4 comments , 70 views
Tags: web 2.0, social media, semantic web, browsing experience, roi of web 3.0, what is web 3.0, future of world wide web, future of internet, predictive browsing, behavioural advertising, enhanced web 2.0

Since we are Web 2.0 specialists, I was surprised and a little embarrassed a little over a month ago when I first heard the term Web 3.0, and hadn't much clue as to what it referred to.  I immediately set myself to the task of researching Web 3.0 with the target of posting something on Y Society.

This fascinating resource article called How Will Web 3.0 Work is a great overview of the whole embryonic concept.

Firstly, it imagines a web browsin...

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