So not everyone is as sold on social media as we are.  Read this article to find out more and blog your thoughts.  I can see where they are coming from although they are also missing out on terrific amounts of free publicity and promotion.  Surely a total ban is excessive?  and couldn't they guide people to tweet and talk in the manner to which they'd prefer?  Or is that too uncontrollable?

This is a super article which outlines how ROI can be empirically measured from a social media marketing campaign.  I think this article and the activity described can be used by most brands.  It would be interesting to hear your thoughts on it.  Blog away!

Also let me know your thoughts on Twitter - it's been on our minds for nearly a year now and I wonder if your thoughts on it have evolved.  Mine certainly have.  I now use Twitter to talk ab...

I wrote a post in our 'Central' blogsite back in February about Twitter.  How it has started to be recognised and talked about on the BBC and other channels.  At this point Twitter had 500,000 users.  On this morning's BBC Breakfast programme they announced increased membership to 4 million.  They have had the first Tweeter to reach 1 million posts - Ashton Kutcher. 

Twitter, back in February, was little known and little discussed, but now i...