Here is a very informative article from Ragan.  Better make sure I don't take credit for it!

Pretty informative but still pretty confusing and takes me back to my years at university where we were all so terrified of plagiarising.  I don't think any of us Y Society members would ever look to take credit for someone elses work, but we would use it to support our own arguments.

What do you think?

This is a super article which outlines how ROI can be empirically measured from a social media marketing campaign.  I think this article and the activity described can be used by most brands.  It would be interesting to hear your thoughts on it.  Blog away!

Also let me know your thoughts on Twitter - it's been on our minds for nearly a year now and I wonder if your thoughts on it have evolved.  Mine certainly have.  I now use Twitter to talk ab...

Increasingly as companies are coming around to the idea of investing in social media we hear the acronym ROI.  In other words, how much bang do I get for my buck...?  I often think that it's not about monetary gain or economics, it's more of a soft return in reputation, trust and communication. 

However I have come across an article in yesterday's Business Week which finally gives some credibility to the case for ROI.  They manage to justify i...

I wrote a post in our 'Central' blogsite back in February about Twitter.  How it has started to be recognised and talked about on the BBC and other channels.  At this point Twitter had 500,000 users.  On this morning's BBC Breakfast programme they announced increased membership to 4 million.  They have had the first Tweeter to reach 1 million posts - Ashton Kutcher. 

Twitter, back in February, was little known and little discussed, but now i...

Following on from the posts in CCD Central, the topic of online networking sites came to the forefront of my mind this morning when the CEO of ASOS was interviewed on BBC Breakfast.

Announcing sales increases of 104%, in spite the economic crisis the retail sector is facing, is extraordinary.  Yet not so extraordinary when you look at how this site has evolved - starting out with clothing, expanding into shoes and accessories, childrens wear an...