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Google sidwiki

by Carrie Grafham on 09/29/2009 11:26 0 comments , 127 views
Tags: google sidewiki

What do we think about Google sidewiki? (see article here).

Do you think this is a step too far - taking control out of the hands of companies completely?




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Ashton Kutcher tweets about a social media marketing campaign

by Susannah Redman on 09/22/2009 21:34 0 comments , 8 views
Tags: twitter, tweets, ashton kutcher, dewmocracy
View his latest tweet regarding Dewmocracy and let me know your thoughts.  I think it's interesting that a Hollywood superstar has blogged about this and that social media is something he has wholly embraced.  I bet this tweet gives the brand a massive push.  Watch this space.  I'd certainly never heard of Dewmocracy before - had you?
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ROI measured on Twitter - great case study demonstrating clever use of social media

by Susannah Redman on 09/22/2009 11:05 0 comments , 5 views
Tags: twitter, roi, social media markting campaign

This is a super article which outlines how ROI can be empirically measured from a social media marketing campaign.  I think this article and the activity described can be used by most brands.  It would be interesting to hear your thoughts on it.  Blog away!

Also let me know your thoughts on Twitter - it's been on our minds for nearly a year now and I wonder if your thoughts on it have evolved.  Mine certainly have.  I now use Twitter to talk ab...

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How Southwest Airlines do SM

by Carrie Grafham on 09/08/2009 13:51 2 comments , 23 views
Tags: blog, southwest airlines, emerging media

Southwest Airlines have long pioneered the use of SM: Here is an interview with the 'Emerging Media Manager': 

How Southwest juggles social media channels
By Zak Stambor

A behind-the-scenes look at Southwest Airlines’ social media strategy—and how its six-person team manages the workload

When Southwest Airlines unveiled its Nuts About Southwest blog in April 2006, it wanted the site to offer customers a behind-the-scenes look at the company’s daily ...

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How important is ROI?

by Carrie Grafham on 09/02/2009 11:36 0 comments , 10 views
Tags: social media roi

I would like to get some feedback on how important ROI is in evaluating the success of social media initiatives.

It has always puzzled me that the difficulties in measuring ROI, in financial terms, is so often cited as a reason for not embracing SM. I worked for a long time in promotions and advertising, and as far as I'm aware no firm numbers could ever be put next to a particular activity - everything worked synergistically, and uplift in profi...
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